Hillary NC500

From Solo Rides to Shared Purpose: Hilary Jackson’s Bike the UK for MS Story

Meet Hilary Jackson: Fitness Instructor, Solo Cyclist, and MS Fundraiser

Hilary Jackson is no stranger to long days and physical endurance. As a fitness instructor based in the South of England, she’s built her career around helping others stay active and healthy. But with unsociable hours and split shifts being the norm, Hilary has always found herself riding solo. Cycling, for her, was a trial-and-error journey – learning on the go, fitting in rides around work, and taking on challenges like the inaugural RideLondon 100 and multi-day charity rides.

When she discovered Bike the UK for MS, everything clicked: the support, the cause, the team. It was the perfect bridge between solo adventures and shared impact.

A Personal Connection: Riding for Mick and Margaret

Hilary’s motivation to ride goes deeper than the love of cycling. Through her work, she came to know two clients, Mick and Margaret, who lived with multiple sclerosis (MS). Their experiences were very different—Mick dealt with nerve pain and muscle spasms that limited his day-to-day life, while Margaret, once an avid athlete, found creative ways to push forward despite her symptoms.

Their stories stayed with Hilary. They gave MS a face, a voice, and an urgency she couldn’t ignore.

Scotland Calling: The Ride That Started It All

Hillary riding the North Coast 500 in September 2023

One day in early 2023, while scrolling Facebook, a post caught Hilary’s eye: the North Coast 500 ride. In that instant, everything aligned. A chance to return to Scotland, a place that had left a lasting impression during a childhood holiday, and a way to give back to people like Mick and Margaret.

“It was the perfect chance to do ‘bike-packing’ without the packing,” she says. “I signed up pretty much straight away.”

Why I Keep Coming Back: Bucket List Routes and Bigger Purpose

Since that first ride, Hilary hasn’t looked back. From the North Coast 500 to the Sea to Sea, each route has been a bucket-list cycling experience, made even better by the thoughtful planning and support.

“The best part is you can focus on riding, not logistics,” she explains. “And meeting MS groups along the way adds real meaning. I learned so much about the condition—things I never knew before. And it made my fundraising feel more direct and personal.”

From Nervous to Natural: Finding Her Place in the Peloton

As someone used to riding solo, Hilary admits she was nervous about joining a group ride. But those nerves quickly melted away.

“The atmosphere is relaxed and welcoming. Everyone finds their rhythm, and there’s no pressure to ride in a pack,” she recalls. “The faster you go, the more time for coffee at the next rest stop!”

Mint Magnums and Starry Skies: Unforgettable Moments on the Road

Ask Hilary about her most memorable moments, and the stories come pouring out:

Waiting patiently to take a celebratory selfie at the Northumberland border—only to be delayed by another cyclist taking the longest wee in history beneath the welcome sign.

Sitting in the sun with a mint Magnum outside the last shop before Gairloch, waiting for fellow riders.

Stargazing at John O’Groats after a bracing dip in the North Sea.

Mastering the sleeping bag roll after three days of failed attempts.

These are the kinds of memories that make Bike the UK for MS rides more than just challenges—they become shared stories of laughter, struggle, and joy.

The Hardest Bit? Not the Weather!

Despite the usual reputation for UK weather, Hilary’s been lucky. “I’ve had almost wall-to-wall sunshine,” she admits. But that doesn’t mean it’s been easy.

Climbing Hartside Summit into a headwind stands out as a real test. “But if you’ve trained, you just push on. It’s only one more pedal stroke, after all.”

What I’ve Learned: MS, Community, and the Power of Showing Up

Hilary’s rides have been as educational as they have been physical.

She learned that MS may begin much earlier than most people realise, sometimes manifesting as clumsiness or misdiagnosed as dyspraxia. And she heard how, since the pandemic, MS support groups have been struggling to keep their members engaged and connected.

“It made me realise how important our support is,” she says. “We don’t just raise money; we give MS groups a reason to gather and connect again.”

Lessons in Simplicity: From Bikepacking to Camp Life

Hilary expected to enjoy the rides, but she didn’t expect to fall in love with camping.

“Climbing out of your tent and onto your bike is tougher on Day 1 than it is mid-week,” she laughs. “But I’ve been lucky with the weather, and the experience has been magic.”

Still Part of the Family: Staying Connected as an Alumnus

While Hilary hasn’t made it to as many alumni events as she’d like, she still feels part of the Bike the UK for MS family. She follows updates, celebrates others’ rides, and plans to be back on the road again soon.

Hilary’s Advice: Book the Trip, Pack Light, Train Hard

To anyone thinking about joining a future ride, Hilary offers this:

  1. Just book it
  2. Don’t overpack—you need less than you think
  3. Train—it really will make the ride more enjoyable

Hilary’s story reminds us that you don’t have to be an expert cyclist or a seasoned adventurer to make a difference. Sometimes, all it takes is a bike, a cause, and a little sunshine.

Want to join the ride? Bike the UK for MS is waiting for you. And if you see someone rolling their sleeping bag in one perfect swoop, it might just be Hilary.

Friendships made on Lon Las Cymru in 2023.

2025 Charity Bike Rides for MS: Join the Journey

A Year of Adventure and Impact

Gear up for an incredible year of adventure as we announce our highly anticipated schedule of 2025 charity bike rides for MS! Our six extraordinary events will bring together cycling enthusiasts and passionate individuals. All united in our mission to raise funds and awareness for multiple sclerosis. Get ready to pedal, push yourself, and make a lasting impact on the lives of those living with MS.

6 Charity Bike Rides for 2025

Join us as we embark on a summer of cycling, beginning with the iconic Land’s End to John O‘Groats adventure. Journey through the awe-inspiring landscapes of the North Coast 500 route, experience the scenic beauty of England on the remarkable Sea to Sea or Coast to Coast (C2C) route, and conquer the captivating Lon Las Cymru route, spanning the length of Wales. We also have two debut trips including an off-road King Alfred’s Way adventure and a hotel-based Scottish Highlands Bike Tour. Each event presents a unique opportunity to push your boundaries and connect with fellow riders. Create lasting memories while supporting a cause that truly matters.

Below, we’ll take you through the thrilling highlights of each charity bike ride. From the scenic surroundings to the heart-pumping challenges that lie ahead. Whether you’re a seasoned cyclist or a passionate supporter, these MS fundraising events in 2025 provide a perfect platform to make a tangible difference. Contribute to vital research projects, local MS groups, and the overarching goal of finding a cure.

Land’s End to John O’Groats Cycle Route – July 5-19th

A fantastic opportunity to cycle the length of Great Britain, covering 1,020 miles from the southernmost point of England to the northern tip of Scotland. Commonly known as LEJOG, this iconic route offers breathtaking landscapes and an unforgettable challenge.

Starting at Land’s End, the south western most point of the UK, you’ll pedal your way through picturesque villages, rolling hills, and captivating countryside. The LEJOG route takes you through England’s southwest region, passing by landmarks such as Cheddar Gorge, the untamed moors of Dartmoor National Park, and the picturesque Lake District further north. As you venture beyond half way, you’ll enter the rugged beauty of Scotland, with its majestic highlands and vast lochs.

Spanning 15 days, the Land’s End to John O’Groats cycle route is a challenging ride that requires dedication, stamina, and a love for the open road. Throughout the ride, you’ll be fully supported by our experienced team, ensuring your safety and comfort every step of the way.

How much does it cost to cycle from Land’s End to John O’Groats you ask? Unlike other events with upfront costs to register, we have only an initial donation of £25 to cover your welcome pack and then ask riders to raise £1.50 per mile, so a total of £1,530 for LEJOG. This can be raised through donors, self funded or a mix of the two, whatever suits you best. The Land’s End to John O’Groats cycle is a key component of our 2025 charity bike rides. Participants will have the chance to make a tangible difference in the fight against MS.

In awe of the Scottish Highlands on Land's End to John O'Groats, one of our 2024 Charity Bike Rides for MS
In awe of the Scottish Highlands on Land’s End to John O’Groats!

Exploring the North Coast 500 – June 14th-21st

Take on the wild North Coast 500 cycle route! A captivating ride that showcases the stunning landscapes of Scotland’s northern coastline. One of the standout features of this route is taking on the legendary Bealach na Ba, a daring 2000ft climb over 5 miles. Brace yourself for an adrenaline-pumping ascent that will push your limits. Be rewarded with panoramic views that will leave you breathless (quite literally).

As you pedal along the NC500, you’ll be spellbound by the ever-changing scenery that unfolds before your eyes. Navigate winding roads, pass through charming villages, and immerse yourself in the untouched splendour of the Scottish Highlands. Each turn presents a new vista to behold. From dramatic cliffs to serene beaches, and from lush greenery to majestic mountains. This is a cycling experience that will not only challenge you physically, but also ignite your sense of adventure and wonder.

Conquering the Sea to Sea & Lon Las Cymru

Prepare for an extraordinary charity cycle ride adventure as we conquer the Sea to Sea cycle route from 9th-11th August. Also known as the Coast to Coast or C2C route, ride from Whitehaven to Tynemouth on the North Sea. Pedal through diverse scenery, including the tough hills of the Northern Lake District. Traverse the Pennines, the ‘backbone of England’, before reaching the vibrant city of Newcastle. 

We have the Lon Las Cymru route on the 16-19th August. The route was new to Bike the UK for MS in 2023. The route spans the length of Wales, from Holyhead to Cardiff. It showcases the remarkable countryside and cultural treasures from Snowdonia to the Brecon Beacons.

Both of these routes offer challenging yet rewarding experiences, connecting participants with the heart of the UK while supporting the MS cause.

Our Debut 2025 trips – King Alfred’s Way and Scottish Highlands Bike Tour

Get ready for an unforgettable off-road charity cycling adventure as we tackle King Alfred’s Way from May 16th–19th. It is our first trip of the 2025 season where you can explore this historic 220-mile loop through the heart of England, taking on challenging trails, gravel paths, and ancient tracks. Ride past castles, cathedrals, and stunning countryside as you traverse the South Downs, Salisbury Plain, and the Ridgeway. Join us for this incredible journey and help support those living with MS.

Experience our first-ever fully supported cycling tour through the Scottish Highlands — July 13th–19th. This brand-new trip includes hotel accommodation each night, giving you a chance to recover in comfort after each day’s ride. Riders can choose to fully self-fund or part-fundraise, all while raising vital money for MS. Explore breath-taking landscapes, tackle epic climbs, and be part of this incredible new chapter of Bike the UK for MS

Making an Impact on our 2025 Charity Cycle Rides

Participating in our 2025 charity bike rides for MS allows you to make a real impact. By raising funds and awareness, you’ll support local MS groups, contribute to vital research projects and bring us one step closer to finding a cure. Together, we can create a brighter future for those living with multiple sclerosis.

As we launch our 2025 campaign, we invite you to be a part of this remarkable journey. Whether you’re a seasoned cyclist or looking to make a difference, there’s a place for you in our MS rides. Sign up today!

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Pedalling with Purpose: Matt Obeng’s Journey with Bike the UK for MS

From the Battlefield to the Bike: Meet Matt Obeng

Life is full of unexpected paths, and for Matt Obeng, cycling became the road that led him to healing and connection. A former serviceman with two active combat tours in Iraq in 2004 and 2008, Matt dedicated nearly a decade to the army before transitioning to civilian life in 2010. Now working as a Security Administrator for Oxford University NHS Foundation Trust, he resides in Banbury, Oxfordshire, where he raises his three children—Olivia, Melissa, and Zack.

For Matt, cycling isn’t just a hobby; it’s an escape, a mission, and a way to make an impact. Affectionately known as Chicken Man among his Bike the UK for MS family, Matt has found meaning in every mile he rides.

Finding an Escape: How Cycling Became Therapy

Leaving the military presented Matt with new challenges, particularly in regard to his mental health. He struggled to find an outlet that could help him reconnect with people and regain a sense of purpose. That’s when a friend stumbled upon Bike the UK for MS and suggested he check it out.

“I think she knew I wouldn’t follow it through,” Matt laughs, “so she went ahead and reached out to James from the organisation. Before I knew it, I had his details, and something about the mission just clicked. I signed up for my first ride.”

What made this ride different from his previous charity cycling events was the opportunity to meet MS patients and their families along the way. “In past charity rides, I raised money, but I never really saw who benefited from it. With Bike the UK for MS, I got to meet the people whose lives we were directly impacting—that changed everything for me.”

Why MS? A Cause That Deserves More Awareness

Before joining Bike the UK for MS, Matt had little knowledge about multiple sclerosis. But as he dug deeper, he was struck by how severe and life-changing MS can be, yet how little attention it receives compared to other illnesses. The more he learned, the more passionate he became about using his cycling to raise awareness and support for those affected by MS.

More Than Just a Ride: The Power of Connection

What keeps Matt coming back every year isn’t just the cycling—it’s the people.

“Not often do I find myself around people with the same passion and purpose. The teamwork and the way we look out for each other during rides inspire me to return, year after year.”

Through Bike the UK for MS, Matt has forged deep friendships with fellow riders and the MS community itself. Seeing the joy and hope that the rides bring to MS patients has been a profound motivator for him.


Riding Year After Year: A Tradition

For Matt, participating in Bike the UK for MS isn’t just an event—it’s a yearly tradition that fuels his soul. “Riding with Bike the UK for MS is the most therapeutic experience I look forward to each year. It gives me a sense of purpose, knowing that my passion for cycling is making a real difference.”

The Strength of Community: A Team Like No Other

Each ride feels like a reunion of family, with riders coming together from all walks of life. Matt describes the alumni network as a global community of individuals who inspire and uplift one another. Every year, he walks away with not only new memories but also new lessons that enhance his life outside of cycling.

Unforgettable Moments: Riding Alongside MS Fighters

Out of all the moments on his many rides, one experience stands out: riding alongside Mark Sinclair, an MS patient who tackled Land’s End to John O’Groats on his trike despite having MS. Seeing Mark’s determination and resilience made Matt reflect on his own struggles with PTSD.

“Hearing the stories of MS patients and seeing their strength first hand—it’s an eye-opener. It makes you realise how much people endure and how important it is that we keep raising awareness and funds.”


Changing Perspectives: What the Ride Has Taught Me

Every year, Matt gains a deeper understanding of MS and the importance of ongoing research. “The more we ride, the more people become aware of the condition, and the more we show newly diagnosed patients that research is still ongoing.”

He has also learned something invaluable about himself: his ability to make a difference. “I’ve realised that I have a purpose, and even a small contribution can touch lives in ways I never expected.”

Advice for Future Riders: It’s Not a Race, It’s a Journey

Matt encourages anyone considering the challenge to take the leap.

“It’s not about being the fastest or the strongest. It’s about the impact you make and the people you meet along the way. This journey will change you—just like it has changed me.”

Matt’s journey with Bike the UK for MS is a testament to the power of resilience, connection, and finding inspiration through giving back. Whether he’s pedalling up steep climbs or sharing stories with MS patients, his commitment remains the same: to ride for those who can’t and to inspire those who can.

Are you ready to take on your own adventure? Join Bike the UK for MS and be part of something truly life-changing. Want to support Matt’s 2025 ride on King Alfred’s Way? Donate to his challenge here.